WORK
Marriott International-
Travel by Design
Task: Strategize and create a social media plan to promote our Travel by Design hub on Facebook, Instagram, Pinterest, Twitter, and Tik Tok for organic and paid.
Output: I created the Travel by Design organic and paid social media plan to promote the landing page and Youtube films. I was responsible for overall strategy, creative direction of static image and video assets, and copy for Facebook, Instagram, Pinterest, Twitter, & Tik Tok. I also reviewed assets and copy for compliance with ad specifications to all platforms.
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Marriott International-
Evergreen Content
Task: Strategize and create a timely social media post around a holiday or event to connect with our audience, drive blog clicks, and engagement.
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Output:
Trugreen Lawn Care -
Guess the Pest
Task: Through social media analysis, we noticed that army worms was an issue that our customers were facing.
Output: We created the Guess the Pest Campaign to educate our readers not just about army worms but about multiple common pests.
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Fogelman College of Business & Economics
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Task: The college of business lacked consist content, growth, and student connection with their social media accounts.
Output: I created engaging content, flyers, and campaigns to increase engagement and followers that had the following results: ​
Shelby County Tennessee Mayor's Office​
Task: The Mayor's Office wanted to educate their followers about and celebrate black history month.
Output: I researched Memphis history and created 28 tweets for each day of black history month. I created the #shelbycoblackhistory campaign that highlighted people, places, and events that were essential to Memphis black history.
Ujamaa Lighting - Content Strategy and Creation
Task: Ujamaa struggled with creating consistent content and ideas.
Output: I created a tailored content strategy for the business. I designed and wrote all the graphics, copy, and chose the other visuals from the business' content library.
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Thoughts with Dee - Content Calendar
Task: Blogger struggled with content ideas.
Output: I created a monthly content calendar with content pillars for the blogger to stay on topic and provide value to her target audience.
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CherishingFlo Media -
Social Media Copywriting
Task: Cherishing Flo Media and Ferocious HMR needed social media ideas and captions to reach their target audiences.
Output: I created a tailored content strategy for the business. I created the social media ideas, wrote copy, and provided creative briefs to graphic designers.
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Various Clients & Organizations ​
Task: Write a press release.
Output: I created clear and concise releases to communicate about the client or the client's event.
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Fogelman College of Business:
Fogelman Focus Magazine
Task: Write content for the annual magazine.
Output: ​I wrote one article from attending the event and another from interview notes from the interviewee.
Fogelman College of Business
Task: The organization needed more photos for social media and marketing materials.
Output: ​I took photos during the various sessions during the International Paper event.
Headshots
Task: Two of my colleagues needed headshots for business and personal purposes.
Output: ​I picked spots and shot headshot pictures for both ladies.
